Your website is often the first impression a client has of your company, organization, or product. Sometimes it is the only impression. It must be a good one. Too often it is the last impression with the prospect finding no reason to browse, stay or come back. Maybe this will help.
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There are several heavy duty website design and HTML editing programs out there to help you design, write, and publish your website, Blog, or newsletter template. They are, however, not the be all and end all. Anyone wanting a properly working web site must…simply must…have some knowledge of script and code as well as search engine optimization techniques and internet promotion tactics.
These cover email lists, advertising, press releases, Blogs, article writing, wholesaling and drop shipping, website design, SEO and other promotions.
A decent doorway can be a simple information site. It doesn’t need much in the way of graphics or website design prowess, and can even simply be one page as we see in most internet MLM. The great sales gurus of the world wide web raking in the big bucks typically have one web site though they may be selling several products. Each product has it’s own sales pitch page…just one page. KISS (keep it simple stupid) is the golden rule!
When most people create doorways, they are trying to get something for nothing. They spend small (sometimes large) fortunes buying information from illusionists who use slight of hand to tell their customers just enough to keep them coming back and purchasing one more “How To” E-Book.
Without proper experience or website design background many mistakes are made. First, try analyzing the web site of the information promoter, and try copying what he or she is doing and not get caught in the trap of just doing as they say. They have no incentive to give you or me the real deal…the whole truth and nothing but the truth. If they lay it all out step by step they are immediately out of business. What would they then sell you in their follow up e-mails?
Although Microsoft had such a template in their web design software in ’98, I think it was, it would be considered crass and distasteful to make your website look like the command center of the starship Enterprise. Now remember the old Tennessee Mountain Man is as about as backwoods as it gets and even I chuckled at how red neck the polished Microsoft Corporation rendition was. Having said that, a few smatterings of high tech applications can give your website design reputation a good boost especially among the younger generation, the ‘wanna be’, the treckie, and the 2.0 socialite. Know your audience. Who do you want to reach? Don’t over do it! Regardless of what the SEO purists say, content is still king. Keep it simple. Keep it clean.
Start with as clear and simple website design as possible. Some sites will require more dazzle than others. But, remember, the more bells and whistles the slower the web site loads and responds to browsers and searchers.
A good website design should be easy for your human visitors to navigate, enjoy, and understand. At the same time it should also be intelligible for the search engine robots that also visit your site. It must be accommodating to cross browser platforms such as internet explorer, Netscape, ougo, AOL, fire fox, opera and more.
Your goal is to attain the best level of internet marketing. As 12steppers would rightly say, “there is no easier softer way”. There is no free lunch. There is no such thing as working 30 minutes a day with a site on auto pilot while you rake in millions while frolicking with Playboy Bunnies on your yacht so get that picture out of your mind right now.
Proper marketing goes a long way in attracting the target customers to your website and thereby, achieving maximum commercial success in the long run. It is a process. This is not for Harry Potter nor Bur Rabbit. The DSL Turtles actually have the advantage here. Take it easy, but get it done. Procrastination is a killer!
In order to maximize target audience visits to a website, one of the first steps to be taken is creating a website design that simultaneously runs parallel to your business objectives and is attractive enough to engage the attention of your visitors.
Your website design is the first impression. If it is a mess or if no one can find it and potential customers never see it, it is also the last impression. Either they never got there or they never stayed or they had no reason to return.
You must decide if you really have the time, knowledge and technical ability to devote to website design and, most importantly, keeping that site maintained and up to date? If not, maybe you should concentrate on growing your business and let a website design professional concentrate on making your website work for you.